Maid services can be a tough industry. It takes grit and finesse to make your business stand out and run smoothly. Here are a few tips for someone who is thinking about starting, or has an established residential cleaning business.
1. Don’t be afraid to ask for help!
Today there are plenty of resources for all kinds of niches, it’s a good idea to explore the ones dedicated to home cleaners. Check for groups, associations, and government or provincial/state help that is available for you. Like the ARCSI, these resources will guide you with your management, marketing, and sometimes even give you financial aid as a small business.
2. Design a framework so your business can work without you.
Make sure there are protocols in place by developing systems. This way as your business grows it will stay consistent, efficient, meet expectations, and be able to run without you. Start with your sales pitch when you meet a new client, tell them how you clean and what separates you from the rest, keep it consistent and you’ll have it down in no time, and now you can teach this to a new employee.
You can do this for everything, getting a new customer, cleaning, payments, supervision, training employees, customer service, reporting, etc. The easier it is to be consistent, the more consistent you and your employees will be. An easy way to stay consistent is to use software like PodiumIO (what we use) to help you. PodiumIO gives home cleaners a smart framework to help them with daily tasks while also helping them build brand integrity.
3. Share with family and friends
Start to build your network of support. Don’t be shy about encouraging your family and friends to support your business. Make sure they understand your offer and ask them to let their family and friends know about your service.
You don’t have to make it complicated, this is one of the best places to start, and chances are they will be the best word-of-mouth marketing team out there. Be patient, and more and more customers will be referred to you.
4. It’s The Small Things; Make your customers remember you (positively)
The nature of home cleaning means you’re going to be in people’s personal space, your customers want –above all else– to be sure they can trust you. Go out of your way to call your customers by their name as much as possible, remember their birthdays, tell a joke, or leave a small friendly note behind, small gestures add up and can ensure client retention and word-of-mouth. This also opens up doors for honest feedback and referrals. Remember, you don’t have to be their friend, but you should always be friendly.
Another way to have your customers remember you, and potentially get new customers, is to give your residential cleaning customers something to talk about. Fold their towels in a unique way, use green cleaning products, fold the end of the toilet paper into a triangle, anything to showcase your above and beyond cleaning service to be sure it gives you recognition.
5. Develop Your Digital Skills
Keep learning, there’s always more you can learn about, from basic emails, and forums, to social media, to SEO, there’s always another way you can leverage an online presence. Moreover, it’s good to have strong digital skills so you can optimize your businesses e-solution, just as we did with PodiumIO. We can now leverage the use of social media, and we learned how to add ‘Book Now’ buttons to facebook and Instagram so they’ll link to our PodiumIO Real-Time Pricing & Booking Pages for each of our home cleaning services. These kinds of initiatives will increase the ways in which people can learn about your business and buy your cleaning service.
6.Smooth Payment Process & Simple Transparent Pricing
An easy way to show your customers you are a professional is to have a transparent pricing model. This makes sure everyone is clear and comfortable with the price and ask. If you’re not sure how to model your home cleaning pricing structure ask us for our guide. This makes pricing personalized and opens doors to optional extras to try and upsell your customer.
Make it seamless, make sure customers know how much the cost is before the cleaning, and needless to say if they’re paying cash be sure to have the proper change on hand. Or better yet, give customers the ability to order and pay online with a fully customizable PodiumIO Dynamic Pricing & Booking page. This ensures that on the day of the cleaning the focus can stay on the service provided, and less stress about having cash on hand for the customer and yourself.